Jason Jarvis is the third generation of his family to Farm at Happy Valley, thier property just south of Donnybrook. The family business trading as Prime Organics has been certified organic since 2009 and produce apples, pears, nashi, plums, eggs and beef cattle.
Jason has had extensive fruit industry involvement since joining the family business after returning home from studying Horticulture Management at Lincoln University in New Zealand.
Jason converted the family farm to organic after completing a Nuffield Farming Scholarship focusing on Organic fruit production.
Jason is passionate about contributing to a united organic Industry and building a farming pathway that future generations are keen and encouraged to follow.